Expert College Advising for Every Student’s Journey.

Personalized guidance to help students navigate applications, essays, and the admissions process, with confidence.

Unlock the Key to Choosing the Right College Advisor

Select the best college advisor for your needs with our guide:
"12 Key Questions to Ask When Interviewing a College Advisor." This comprehensive resource, recommended by the IECA, will help you make an informed decision and set you on the path to success.

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Top College Advising: Over 1000 Success Stories

Avalon College Advising was founded in 2016 by Jennifer Williams Taylor and has supported more than 1000 students in their college application process. Our deep knowledge of the process and institutional expertise make a difference in so many students’ lives who are exploring who they are and how they choose to engage.

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Top-Choice College Admissions and Scholarship Success

Received college admissions offers

Join us in celebrating—100% of our students secure college admissions offers.

Accepted by January 1

Most of our seniors are admitted by January 1, many to their top-choice school.

Offered in scholarships and awards

We’ve secured nearly 10 million dollars in scholarships and awards, providing financial support for your high-achieving student’s education.

Accepted into one of their top-choice schools

We highlight each individual’s valuable assets and experiences, bringing reach schools within reach.

Comprehensive College Planning Services

Grade Level Programs

1:1 advisory support
Extracurricular planning
Course selection
Summer planning
Self-assessments
College lists
Testing strategies
Essay development

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College Admission Planning Services

Select from a list of services that are key to planning for college at any grade level.

College list development
Activities list development
General strategic planning
College interview preparation
Personal statement
University of California essays
Brainstorming for supplemental essay topics

Choose Your Services

Essay Packages

Writing support for college essays
Feedback on essay drafts include: content and structure and detailed critique to the student
Recommended to coincide with additional brainstorming package

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Are you a transfer student?

Discover more about our college admissions planning services tailored for transfer students.

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Stepping Stones in the Process

Discovery & Planning

Charting the Course

Support & Implementation

Testimonials

"I just wanted to say thank you so much for all your help these past few months with my college apps and especially my personal statement. To be honest, your help with that specific essay was definitely a main contributing factor to my acceptance, so thanks again.”

Class of '24 Student

“Your professionalism, expertise, and dedication have been evident in every interaction we've had with you. You have provided invaluable assistance in helping Taylor choose the right colleges to apply to and navigating the entire application process. Your insights into the admission requirements, deadlines, and strategies were incredibly helpful, and we genuinely appreciate your patience and willingness to answer all our questions.”

Class of '23 Student

“We are thrilled for Oliver, and we love Lewis & Clark. We are so proud of him! This experience has been a revelation, allowing us to rediscover the incredible person he is. Despite facing moments of doubt and angst, Oliver powered through and crafted some truly outstanding secondary essays. His dedication and hard work paid off, and he successfully met all the December deadlines.

A special shout-out of gratitude to you for your invaluable guidance and coaching. Having you as an ally in this process was a game-changer. Thanks to your support, Stephen and I didn't have to go bonkers. Cheers to a fantastic team effort!”

Class of '24 Parent