College enrollment in 2020 has dropped by more than 20% for first year students and more than 30% for students in high poverty areas. Experts are concerned we may be losing a generation of students.

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Recent test data of 4.4 million US students positively shows online learning has had little impact on reading and has only somewhat slowed gains in math. Unfortunately, nearly 25% of students didn’t take the MAP test this year, and these students are “more likely to be black and brown, more likely to be from high-poverty schools and more likely to have lower performance in the first place.”

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Wondering why you are exhausted after a day of classes or meetings on Zoom? Zoom fatigue is real, and it’s backed by science. No matter how good your internet is, there is a slight delay in the video – the communication isn’t in real time, even though it seems like it is. Our brains pick up on the fact that things aren’t quite right and look for ways to overcome that lack of synchrony. Our brains have to work harder over Zoom!
Colleges can’t conduct recruitment the way they have in the past, and may not ever be able to return to the way they were. The accessibility and convenience afforded by online meetings, even as face-to-face tours and interviews are revived, may require schools to continue offering a virtual recruiting option.
Without test scores and in many cases grades, Admissions Representatives will have to focus on what is available – pay attention to grades this semester!

The college application process for fall 2021 has veered wildly off course for everyone, including admissions officers. Schools no longer requiring standardized testing will more evenly weight other measurable areas of the application, most notably how students answer the question, “‘What did you do with your time during the pandemic?”
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