College Fairs Guide

three women sitting beside table

College fairs are a valuable resource for high school students and their families, offering the opportunity to learn about a variety of colleges and universities in one location, gather information, ask questions, and make connections with admission representatives.

What Are College Fairs?

College fairs are events where representatives from colleges and universities gather to provide information to prospective students and their families. College fairs are generally held in high schools or at a large venue, and are hosted by schools, districts, or independent companies. At these fairs, students will have opportunities to interact with admission officers and obtain marketing materials. Some also offer workshops or info sessions.

Why Should I Go To A College Fair?

  • Exploring Options:  College fairs bring together a diverse array of colleges and universities, allowing students to explore a variety of options, from small liberal arts colleges to large research universities.
  • In-Person Interaction:  Direct, face-to-face interaction with admissions representatives can help a student understand what each institution has to offer and how well it aligns with their goals and interests.
  • Learn About Unique Programs:  Many schools showcase unique programs, majors, and opportunities that students might not have encountered otherwise.
  • Financial Aid and Scholarships:   Understanding the financial aspect of college is crucial, and talking to representatives can provide insight into affordability, and payment, grant, and scholarship options.
  • Demonstrated Interest: Some colleges consider “demonstrated interest” when making admissions decisions. Reps. at the fair may take a student’s information, and record of this indicates that a student has demonstrated interest in their school–potentially giving them an edge in the application process.

College Fair Etiquette

  • Dress appropriately.  College fairs are a professional setting, so students should dress in business casual attire. This means neat, clean, and comfortable clothing. Avoid wearing jeans, shorts, or T-shirts.
  • Prepare questions.  Before attending a college fair, students should research the institutions they are interested in and prepare a list of specific questions to ask representatives. This shows that you have done your homework and are genuinely interested in the school.
  • Be respectful.  Remember to be courteous and respectful to all representatives and other attendees. Wait your turn in line, listen attentively to answers, and thank representatives for their time.
  • Be organized.  Bring a notebook or tablet to take notes and keep track of the information you gather. This will help you stay organized and make it easier to follow up with schools you are interested in.
  • Follow up.  After the college fair, send thank-you emails to the representatives you spoke with. This is a polite way to express your appreciation for their time and interest in the school.

Quick Tips!

  • Arrive early.  This will give you more time to talk to representatives and avoid the crowds.
  • Wear comfortable shoes.  You will be doing a lot of walking; make sure your shoes are up to the task!
  • Bring a bag.  You will be collecting a lot of marketing/information materials, so bring a bag to carry it in.
  • Be open-minded.  You may discover schools that you weren’t previously aware of or hadn’t considered.
  • Have fun!  College fairs are a great opportunity to learn about different schools and meet new people. Enjoy the experience and make the most of it.