Expert College Advising for Every Student’s Journey.

Personalized guidance to help students navigate applications, essays, and the admissions process, with confidence.

Learn How Avalon Can Guide Your College Application Journey

Top College Advising: Over 1000 Success Stories

Avalon College Advising was founded in 2016 by Jennifer Williams Taylor and has supported more than 1000 students in their college application process. Our deep knowledge of the process and institutional expertise make a difference in so many students’ lives who are exploring who they are and how they choose to engage.

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Top-Choice College Admissions and Scholarship Success

Received college admissions offers

Join us in celebrating—100% of our students secure college admissions offers.

Accepted by January 1

Most of our seniors are admitted by January 1, many to their top-choice school.

Offered in scholarships and awards

We’ve secured nearly 10 million dollars in scholarships and awards, providing financial support for your high-achieving student’s education.

Accepted into one of their top-choice schools

We highlight each individual’s valuable assets and experiences, bringing reach schools within reach.

Comprehensive College Admissions Support

Grade Level Programs

Comprehensive college planning for every stage of high school.

Our Grade Level Programs provide 1:1 advisory support tailored to your academic year, ensuring you stay on track with:

✔ Extracurricular & Summer Planning – Identify meaningful activities and summer experiences.
✔ Academic Course Selection – Make strategic choices that align with your college goals.
✔ Testing & College List Building – Develop a plan for the SAT/ACT (if needed) and build a well-balanced college list.
✔ Self-Assessments – Discover your strengths
✔ Essay Development – Get early preparation for college essays.

Explore Our Programs

À La Carte College Planning Services

Flexible, personalized support to meet your specific needs.

Our À La Carte College Planning Services allows students to select individual services that are key to planning for college at any grade level. Choose the areas where you need the most guidance, including:

✔ College List Development – Build a strong, balanced college list based on your profile.
✔ Activities List Development – Planning your extracurricular involvement effectively.
✔ General Strategic Planning – Get expert guidance on course selection, positioning, standardized testing, and application strategy.
✔ College Interview Preparation – Learn essential interview techniques through personalized coaching.

Choose Your Services

College Application Essay Support

Expert guidance to help you craft compelling essays.

Writing college application essays can be challenging, but Avalon’s Essay Support provides structured guidance to help students develop strong, authentic essays that stand out in the application process. Our advisors offer:

✔ One-on-One Brainstorming – Identify compelling topics for personal statements and supplemental essays.
✔ Detailed Feedback & Editing – Get expert insight on essay structure, content, and clarity.
✔ Essay Review & Refinement – Receive comprehensive critiques to ensure polished, impactful writing.

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Are you a transfer student?

Discover more about our college admissions planning services tailored for transfer students.

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Stepping Stones in the Process

Discovery & Planning

Charting the Course

Support & Implementation

Testimonials

"I just wanted to say thank you so much for all your help these past few months with my college apps and especially my personal statement. To be honest, your help with that specific essay was definitely a main contributing factor to my acceptance, so thanks again.”

Class of '24 Student

“Your professionalism, expertise, and dedication have been evident in every interaction we've had with you. You have provided invaluable assistance in helping Taylor choose the right colleges to apply to and navigating the entire application process. Your insights into the admission requirements, deadlines, and strategies were incredibly helpful, and we genuinely appreciate your patience and willingness to answer all our questions.”

Class of '23 Student

“We are thrilled for Oliver, and we love Lewis & Clark. We are so proud of him! This experience has been a revelation, allowing us to rediscover the incredible person he is. Despite facing moments of doubt and angst, Oliver powered through and crafted some truly outstanding secondary essays. His dedication and hard work paid off, and he successfully met all the December deadlines.

A special shout-out of gratitude to you for your invaluable guidance and coaching. Having you as an ally in this process was a game-changer. Thanks to your support, Stephen and I didn't have to go bonkers. Cheers to a fantastic team effort!”

Class of '24 Parent