Resisting The Call of College Brand Names

Getting beyond name brand colleges requires some heavy duty resistance to peer pressure (on parents as well as students), marketing and the zeitgeist as well as careful attention to your child’s own personality and outlook. It’s both a blessing and a curse to have so many options to choose from, but, as Forbes reports, it’s worth the time and the effort to see how your child clicks with all options, not just those with the biggest names. A pleasant side effect of this approach will be a much less frenzied college process.